Match Email Campaign With Website
In order for your "Brand" to be consistent and recognizable, you need to structure your emails after your website. I.E. If your website is blue and yellow, make your email campaign those colors. If your website has your logo at the top, make your email the same. Creating consistency across all of your marketing is called "Brand Awareness" and it works by letting everyone know that this message is from YOUR company, not your competitor's.