Storytelling 101, A Look Closer: Step 4
#4 - Share what works for you and why.
Do you use Facebook ads? Flyers/Coupons? Do you use a certain customer loyalty program that has really helped your business? Share this with your audience. Not only will they learn about a program they may not otherwise have known about, they will learn WHY it has worked from YOUR perspective.
For Twisted River Hair Studio, Before-And-After photos work great for their hair styling business! On their website, they have a gallery page where prospective customers can see before-and-after photos of some of the services they provide.
They take it a step further and share these before-and-after photos on their social media pages, allowing their followers to get a glimpse of something new and beautiful. Using media in your social media outlets will help your customers say, "Well, I want that!" bringing in more business for you!