Marketing Tips: Information over Sales
“The more informative you're advertising, the more persuasive it will be.”
Blogs are all about free information. So are e-books. That’s why they’re so wildly popular with businesses these days.
If you give out useful, practical, and actionable information for free, customers will trust you and want to work with you. The stats don’t lie—businesses that blog regularly and offer fresh, informative content receive 13x the ROI of businesses that don’t.
Read more here.