1. Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships.
2. Video Marketing Can Explain Everything
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they've watched a video to learn more about a product or service.
3. Video Encourages Social Shares
People share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
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