Divine Marketing Group

DMG Team Blog

2018 Digital Marketing Trends Tip 8

IP Targeting - This will reach people where they are using their mobile device, either at their home or work by matching IP addresses to physical addresses. This works well because we can tailor messaging to the specific audience who is more likely to be receptive. We can reach the target audience when they are connected to WIFI on their mobile device.

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Liz Layman