1. It all starts with an idea. Start by listing out 3 stories you can tell about your service or product. Make a plan to capture that on video.
2. Make it personal. People want to hear from you, the individual, not your company. In your branding, when you're speaking to your audience, come from a place that you are comfortable. For example: sitting on a couch or at the "kitchen table" speaking with them.
3. Value the relationship. It is extremely important that you position yourself as the expert in your field. When you are the expert, you bring value to your customer. And they WILL pay for that. Make sure you are presenting value options to your target audience when you send out branding messages.
4. Find success. Carve out a few moments in your schedule and take a look at top leaders in your industry. What can you do to position yourself to learn from these organizations? What are they doing better than you? Take a quick note of this and begin to create your brand marketing plan for 2018.
If you need help putting together a plan for 2018 here are a few details we will help you with...
1. Experience & Communication: WE SPEND TIME WITH YOU TO BETTER UNDERSTAND YOUR MARKETING & BRANDING NEEDS FOR YOUR COMPANY OR NON-PROFIT.
2. Build & Brand: WE HELP YOU GET YOUR TIME BACK, KNOWING THAT OUR EXPERT MARKETING FIRM IS ENTHUSIASTICALLY BUILDING YOUR BRAND MARKETING PLATFORM.
3. Maintain & Succeed: LEAVE THE HARD WORK TO US! WE WILL HELP YOU MAINTAIN YOUR BRAND MARKETING PLAN AND EXECUTE IT. THEN YOU CAN FOCUS ON YOUR COMPANY, EMPLOYEES & CUSTOMERS.